We’ll be at RiverFest, Will You?

Again this year, for RiverFest,  we will be set up outside The City Market at 170 S Water St, in downtown Wilmington. The actual street fair reaches from Water Street to Cape Fear Community College and while this is a fun place to people watch and eat funnel cakes; our experience says it does not give us the time to talk with and share with customers. The smaller venue at the Old City Market allows us to be in a more relaxed setting and to bring Marshall (which as you know is important)!

 


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Enjoy your funnel cake, watch some people, and then come on down to the Old City Market. You’ll be glad you did!

This year Marshall will be tweeting and facebooking deals and bargains. Be sure to follow us on social media (links at the bottom of this post) or search #soapdeals to get in on the fun.

Make us part of your weekend plans.  We would love to see you! and we know you’ll want to come see Marshall!

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The Glynne’s Soaps Plunger

Sportin' my Glynne's Soaps logo at the Polar Plunge

This past Saturday I, along with hundreds of other people, jumped into the ocean at Carolina Beach to raise money for New Hanover County Special Olympics.  This was the second time I have participated in the Polar Plunge, the first was in 2010.  I think the anticipation leading up to the event this year was worse, because I knew what to expect.  However, during the actual dip, I was glad that I knew what was coming.  There was much less panic at the “take your breath away” moment when the cold water hits.

The weather this year was much more cooperative than it was in 2010.  The water temperature was 53 degrees and it was a beautiful sunny day at Carolina Beach.  The atmosphere surrounding the plunge is one of  a great big party with many folks dressing in costumes or wearing rubber duckie flotation devices, or even plunging with their dogs.  Even though it’s slightly crazy, it really is a lot of fun.

Another enjoyable aspect of this year’s event was the ability to set up a fundraising page that allowed people to sponsor me and make donations online.  Both Gayle and I shared the link to my page on Twitter and Facebook, which lead to others sharing it with their friends.  I was able to get $150 in donations online just because of social media.  There was one donation made by someone that I don’t even know.  They evidently saw the information from someone else’s page and were moved to donate.  It’s a great feeling to know that people are willing to rally behind a cause because of a facebook post.  It’s a powerful medium.

You can watch videos of my plunges here and here.  (Yes, I meant that to be plural.  On my first attempt, even though my hair is wet, my shoulder remained dry.  Gayle convinced me that for the plunge to count, I had to return to the ocean and make sure I was wet all over.  And I did it.  So, there are videos.)  There are also more pictures on Gayle’s blog.  You should definitely check it out.

Maybe next year, we can get a Glynne’s Soaps team together to take the plunge.  Who’s with me?

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What is Your Passion?

Both Gayle and I recently finished a book called The Passion Test, by Janet Atwood.  It has given us lots to talk about and think about concerning what we consider to be our passions in life.

Obviously, Glynne’s Soaps is a passion for both of us, but not just because it is our business and livelihood.  There is a reason that we are passionate about all natural soaps, and if you spend any time with us at all I’m sure you find that out fairly quickly.

There is so much stuff out there that people take for granted.  ”If it wasn’t safe, my vet wouldn’t be selling it”  ”If it was harmful, you couldn’t buy it at the grocery store.”  But that isn’t always the case.  Topical flea treatments are concentrated pesticides.   Soap (actually most of it is detergent, not true soap) that you buy at the grocery store is full of harmful chemicals.  We’ve discussed the whys and hows many times before, so I won’t repeat all of it.  But it is the reason we are passionate about all natural.  It is safer for you and your pets.  We want to make sure that you and your pet live long, healthy and happy (and clean!) lives.

Of course, we have other passions.  We are passionate about dalmatian rescue and participating in agility with Wrigley.  Gayle is passionate about social media, and Jenn is passionate about participating in triathlons.  But our main focus is on creating a quality product that is safe for you, your family and your pets.

What are you passionate about?  Leave a comment and let us know.  Everyone that leaves a comment, letting us know at least one thing they are passionate will be entered into a drawing to win a free sample stack of Glynne’s Soaps (including shipping).  The winner will be chosen on March 3rd.

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Ringing in the New Year

I don’t know about you, but for Glynne’s Soaps, 2010 has come in with a bang.  It’s only been a few days, but we have been busy, busy, busy.  We have had some very exciting things happen to close out 2009 and bring in the New Year, and we are so excited, we just had to share.

Probably the most exciting thing was talked about in our last post.  Chris Brogan, an authority on the use of social media to grow your business, wrote a blog post complimenting us on our relationship building using social media.  It is a great honor to even be on Chris’ radar, but to be held up as an example of the right way to use Twitter, Facebook, etc. to grow a small business is extremely exciting!  We have been on cloud 9 ever since (although, I must admit Gayle is feeling the pressure to have 2010 be a better social media year).  By-they-way, today, January 6th marks our one-year anniversary of being on twitter (happy twitter birthday to us!)

Because of that post, we got many new followers on Twitter, and many orders for soap.  We also had discussions with a business in Maryland and are going to create some custom soaps for them, they should be rolling out in the spring.  We have some great ideas, and are looking forward to testing them out.  It means more soap samples for our shower at the very least! 

Speaking of custom soaps, we delivered a batch of custom soaps right before the holidays that we are very proud of.  They represent a lot of work and collaboration with our customer.  They should be released very soon, and we’ll brag about them as soon as the official press release is sent.

We will keep right on working, doing what we love.  Thanks to everyone for helping us get this far.

Remember you can follow us on twitter @glynnesoaps or follow Wrigley @wrigleysoapguru

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We were blessed to be included in a post by Chris Brogan

How Relationships Improve SalesJanuary 2, 2010 · Comments

 http://www.chrisbrogan.com/how-relationships-improve-sales/

glynne soaps I was in the shower yesterday morning and found myself thinking, “we’re almost out of Glynne soaps.” Now, what’s weird about this is that Glynne soaps sent me review products last summer, and it was good, but let’s think about it. It’s soap. I can buy soap very easily at my grocery store, where I go all the time. Why should I have Glynne Soaps in my mind? Why should I buy them? 

Relationships Help Sell

It doesn’t hurt that the product is really good, but what made them come to mind was all the times we’ve chatted on Twitter, and/or seeing their social media conversations unfurl on Facebook and other platforms. They’re friendly. They’re part of the story. They’re here. 

It’s not enough, obviously. Being around and chatting with me on Twitter doesn’t help if your product stinks. But here’s where it helped: when I realized that I was almost out of soap, they were top of mind. 

How Do You Stay There?

I think this is the meat of most marketing. How do you stay top of mind with your customer? Let’s stick with soap. I’ll presume you use it daily (or mostly daily), but it’s not something that you think about. 

In the old days, advertisers kept a brand top of mind by repeatedly pushing ads into our vision. Axe spends tons and tons convincing me that their products will make women go wild if I use them. Dove tells you that you’ll be very beautiful if you use them. Soap, of all products, is well known for working hard on staying top of mind. Remember the “soap” in “soap operas?” 

To stay top of mind in the modern space, I think you have to be there. You have to be one of us. At least part of it is that. I can’t see Ford throwing away their campaigns and just count on Scott Monty to build relationships (though he’s definitely wearing the Ford colors in a powerful way). But it has to be both. 

The Difference Might Be the “Both”

If you’re Glynne Soaps, you can’t pay for full spread magazine ads and soap operas. You can spend time on social platforms meeting people, talking to them about their stuff (and not just soap). Maybe you don’t pick up the ad campaign for a while, but that would be at an inflection point. 

If you’re big, you do both. Ads alone don’t cut it. If you’re Pepsi, you maybe do the campaign, but you also put the humans in the game (like Bonin Bough and team). 

It depends on the product, I believe. There are “commodity” transactions where I don’t care. But the other thing is, we all have different opinions on what we care about or don’t. For instance, I don’t really care who changes the oil in my car, but because of my conversations with Sullivan Tire on Twitter, that’s where I’ll probably go because they’re top of mind. 

What Can We Do?

I think it’s a choice. I think that if you’re a bigger brand, you have more to think about. If you’re a smaller brand, this almost feels like a “must” at this point, trying out social media conversation channels. You might not get the mix right. You might have to experiment until you find what gets people to respond and take action in a relationship-minded way. But without starting to experiment, you won’t find it. 

Will soap companies that make relationships on Twitter clean up? I’ve got a hunch they’ll do better than not. But is it all just a matter of working us up into a good lather? I don’t think so. 

Start by observing other brands in other verticals and how they’re getting it done. Then experiment. Try making relationships before trying to sell. And be ready to apologize. You will likely make mistakes. But I think there’s some gold in this, done right.Want some people to observe? On Twitter, check out:

 @Glynnesoaps
@RSHotel
@SullivanTire

 And maybe you. Are you a smaller brand building relationships one at a time? Brag it up in the Twitter feed.  

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