No matter where you look, you are bombarded with the phrase “all natural” or “natural”. But what does this word mean? What do you think of when you hear or see the word natural? I’m betting that every person reading this blog has a different picture in their mind’s eye right now.
Unfortunately, there is very little government regulation on using the word. So when you see it, you can’t be certain that it means what you think it means. In fact, much of the time, it doesn’t mean anything at all except a way to make money. Which brings up an important question -
How can you determine if a product is truly natural?
There are a few things you can look for that will help you choose wisely.
- Read the ingredient list. Most unfamiliar long scientific sounding words are probably describing heavily processed ingredients or chemicals.
- Do your research. The Environmental Working Group is a great place to start. They have information on a multitude of products and ingredients.
- Avoid products that contain dyes and fragrances. Companies don’t have to define them and they are full of toxins. The worst offenders are the words “parfum” or “parfume”.
- Stay far away from parabens, formaldehyde, dimethicone, dioxins and pthalates. These are the main toxic chemicals found in skin care and have been linked to all sorts of health issues.
You might be asking yourself, why is this important? Why should I care?
Well, let me tell you….
From a scientific standpoint, you should care because there are ingredients out there that are toxic and harmful. Even if it’s not immediately dangerous, a buildup of these chemicals can cause all sorts of health problems – things like kidney failure, cancer, asthma, migraines and a host of other problems.
From a personal standpoint, don’t you want your family to be healthy? I know I do. And avoiding toxic chemicals is one way we can do that. It’s a lesson we learned the hard way. Which is why we preach the importance of using truly all natural ingredients whenever possible. And why you will find nothing but the best most natural ingredients in all our products.