Last night we decided, on a whim, to go out to dinner. As we were waiting for our table a man asked us if we owned a business and if we were at the farmers market in Carolina Beach. We answered “Yes” to both questions and Gayle went on to add that our business was all natural soaps, lotions, lip balm and scrubs. The woman that was with our new friend asked if our products were for people or dogs. We naturally said, “Both” and she mentioned that that is what her partner had said, but she didn’t believe him.
She then told us about her dog with a skin condition and we recommended Roxy Soap for her. Gayle pulled out a business card and gave it to them, with the promise that we would happily bring them soap if they would give us a call. As the conversation progressed, we discovered that we live not far from each other (probably less than 2 miles) and had a mutual friend. It was a nice, spontaneous chat.
It also reminded me of a few things that, as small business owners, we should be aware of all the time.
- We are always in the public eye. Just because no one may mention that they have seen us at the farmers market or another festival doesn’t mean that they aren’t thinking it. We are representing our business everywhere we go.
- We should always be ready. You never know when the opportunity to talk about your business might present itself.
- Always carry business cards (at least). There have been times when we are out and someone asks us for a card and we don’t have any available. That is a lost opportunity. We have gotten in the habit of always having some with us, just in case.
We are very fortunate to receive tons of positive feedback from our customers. Just yesterday we received an order for Spearmint and Tea Tree Lip Balm followed by this tweet:
lauracogginsFeb 23, 11:26am via WebJust ordered another supply of @glynnesoaps lip balm. Their spearmint & tea tree oil is seriously the best, y’all.
We also received a call from a woman who swears by our Franklyn soap for her dog. We met her in a church parking lot and delivered her some soap.
All this to say, we have the best customers in the world! Thank you all for your support, we wouldn’t be where we are without it. As another thank you we are offering a 15% customer appreciation discount. Order from our website between now and the end of February and use coupon code THEGREATEST to receive your discount.
